Super 8 franchise cost
Super 8 (Wyndham Hotels & Resorts) charges a royalty of 5.5% of gross room revenue plus a further 3% in marketing, reservation or system fees, according to its franchise disclosure document issued March 31, 2025, as amended April 11, 2025. The franchisor estimates the total cost of a new-build hotel at $4,663,694 to $6,929,131, not counting land; converting an existing hotel runs $281,046 to $2,598,263.
- Royalty
- 5.5%of gross room revenue
- Marketing
- 3%of gross rooms revenue
- Fee to take over on a purchase
- None statedItem 5 lists no separate transfer fee. Ask Wyndham Hotels & Resorts what it charges on a change of ownership.
- Fee for a new franchise
- $25,000Item 5 formula at 60 rooms. Fees actually charged can be lower; see the notes below.
- Total investment
- $4.66M to $6.93MItem 7 estimate for a new-build hotel
Recurring fees in the 2025 FDD
| Royalty | 5.5% of Gross Room Revenue (GRR) |
|---|---|
| Marketing or brand fund | System Assessment Fee 3% of GRR ("Subject to change to cover costs of providing marketing, reservation and other services") |
| Reservation, loyalty and technology | Reservation services are funded through the 3% System Assessment Fee; plus Signature Reservation Service (SRS) Reservation Service Fee: currently 3.5% of the amount of GRR booked (SRS participation required); Loyalty Program Charge (Wyndham Rewards): 4.25% to 5.5% of all amounts on which members earn points or other program currency; GDS Fee $1.98 per reservation; Third Party Channel and Internet Booking Fees $1.98 per reservation; Digital Pay-For-Performance commission: currently 7% (up to 10%) of GRR on qualifying consumed reservations |
| Initial fee (Item 5) | $2,500 non-refundable Application Fee (credited to Initial Fee if approved); Initial Fee (new construction or conversion) = greater of $25,000 or $250 per guest room |
| New build (Item 7) | $4,663,694 to $6,929,131 |
| Conversion (Item 7) | $281,046 to $2,598,263 |
| What Item 7 assumes | Two tables: 65-room new construction; 100-room conversion. Excludes land. |
From the filing: In 2024 Initial Fees ranged from $10,000 to $25,000 (fees negotiable). Total cost per room: new $71,749-$106,602; conversion $2,810-$25,983. Item 7 tables state they do not include the cost of purchasing or leasing real estate.
This is the newest Wyndham FDD a state regulator publishes. Wyndham claimed an exemption in Minnesota in 2026, so the 2025 filing there is the latest public copy; the 2026 fees may differ.
What the fees cost a 60-room hotel
Take a 60-room Super 8 with $1,500,000 of rooms revenue a year. The royalty and the marketing or system fees that apply to every room night come to 8.5%, or $127,500 a year. That is $127,500 a year, about $10,625 a month, before payroll or utilities. Fees charged only on some bookings, such as loyalty-member stays, central reservation bookings and online commissions, come on top.
Those fees come straight off NOI. At 1.25x coverage, $127,500 of fees is $102,000 a year of payment you can no longer borrow against, or about $940,000 of loan at 10% over 25 years.
Fees billed per reservation, per transaction or as a fixed amount are not in this total; they are listed in the table above as the FDD states them. Run your own numbers with Super 8 fees filled in.
Financing a Super 8
Lenders read the franchise agreement as closely as the appraisal. On a purchase, expect the brand to require a change-of-ownership application, a new franchise agreement on current terms and often a property improvement plan (PIP), and expect the lender to fold the PIP cost into the project. For a new build, the Item 7 range is the starting point for the construction budget a lender will test.
Most owner-operators finance a branded hotel with an SBA 7(a) or 504 loan. Read SBA 7(a) for hotels and SBA 504 for hotels, or send the deal to Janover Capital.
Source
Super 8 Franchise Disclosure Document, issued March 31, 2025, as amended April 11, 2025, as filed with the Minnesota Department of Commerce (CARDS). FDD page numbers: Item 5 p.25, Item 6 p.29, Item 7 p.41-48. View the filing record. Fees change every year and the franchise agreement you sign controls. Read on 2026-10-24.
Other Wyndham Hotels & Resorts brands
- AmericInn: royalty 5%, all percent fees 8.25%
- Baymont: royalty 5%, all percent fees 8.5%
- Days Inn: royalty 5.5%, all percent fees 9.3%
- ECHO Suites: royalty 5.5%, all percent fees 9%
- Hawthorn Suites: royalty 5.5%, all percent fees 8%
- Howard Johnson: royalty 5%, all percent fees 8.5%
- La Quinta: royalty 6%, all percent fees 9.5%
- Microtel: royalty 6%, all percent fees 8%
- Ramada: royalty 5%, all percent fees 8.5%
- Trademark Collection: royalty 5.5%, all percent fees 7.5%
- Travelodge: royalty 5%, all percent fees 8.5%
- Wingate: royalty 5.5%, all percent fees 8.5%
- Wyndham Garden: royalty 5%, all percent fees 8%
Buying or building a Super 8?
Send the deal to Janover Capital, which runs this site and arranges hotel financing through lenders.