Hotel franchise costs by brand
What 48 hotel brands charge to join and to stay, read from their franchise disclosure documents, as filed with state regulators or, for Hilton and Marriott, as the companies publish them (2025 to 2026 filings). Click a brand for the fee formulas, what they cost a 60-room hotel, and the source.
| Brand | Company | Royalty | Marketing | Royalty + marketing | Initial fee, 60 rooms | Total investment (Item 7) | FDD issued, source |
|---|---|---|---|---|---|---|---|
| Americas Best Value Inn | Sonesta | See FDD | See FDD | See FDD + $50/room/mo | $19,000 | $160,399 to $9,577,069 | 2026-03-31, CA filing |
| AmericInn | Wyndham Hotels & Resorts | 5% | 2% | 8.25% | $35,000 | $307,869 to $10,960,034 | 2025-03-31, MN filing |
| Ascend Collection | Choice Hotels | 5% | 3% | 8% + $10/room/mo | $45,000 | $9,395,568 to $26,096,815 | 2026-04-01, MN filing |
| Baymont | Wyndham Hotels & Resorts | 5% | 3.5% | 8.5% | $26,000 | $224,948 to $10,549,711 | 2025-03-31, MN filing |
| Best Western | Best Western | 5% | 2.1% | 7.1% + $17/room/mo | $59,000 | $581,925 to $12,658,075 | 2026-02-27, MN filing |
| Cambria | Choice Hotels | 6% | 3% | 9% + $7/room/mo | $60,000 | $16,210,100 to $33,556,222 | 2026-04-01, MN filing |
| Clarion | Choice Hotels | 5.5% | 3.25% | 8.75% + $10/room/mo | $45,000 | $477,795 to $3,091,995 | 2026-04-01, MN filing |
| Clarion Pointe | Choice Hotels | 5.5% | 3.25% | 8.75% + $10/room/mo | $45,000 | $326,495 to $1,893,195 | 2026-04-01, MN filing |
| Comfort Inn | Choice Hotels | 6% | 3.5% | 9.5% + $10/room/mo | $50,000 | $10,318,405 to $16,302,115 | 2026-04-01, MN filing |
| Comfort Suites | Choice Hotels | 6% | 3.5% | 9.5% + $10/room/mo | $50,000 | $11,478,095 to $18,328,875 | 2026-04-01, MN filing |
| Country Inn & Suites by Radisson | Choice Hotels | 6% | 3.5% | 9.5% + $10/room/mo | $50,000 | $12,203,495 to $19,454,145 | 2026-04-01, MN filing |
| Courtyard by Marriott | Marriott | 6% | 2% | 9.35% + $18/room/mo | $90,000 | $15,129,110 to $35,570,110 | 2026-03-31, franchisor copy |
| Days Inn | Wyndham Hotels & Resorts | 5.5% | 3.8% | 9.3% | $35,000 | $243,988 to $9,406,499 | 2025-03-31, MN filing |
| ECHO Suites | Wyndham Hotels & Resorts | 5.5% | 3.5% | 9% | $35,000 | $11,506,418 to $17,258,078 | 2025-03-31, MN filing |
| Econo Lodge | Choice Hotels | 5% | 3.5% | 8.5% + $8/room/mo | $35,000 | $194,595 to $1,106,595 | 2026-04-01, MN filing |
| Everhome Suites | Choice Hotels | See FDD | 1% | 9% + $8/room/mo | $50,000 | $13,408,150 to $16,917,330 | 2026-04-01, MN filing |
| Fairfield by Marriott | Marriott | 5.5% | 2.5% | 9.35% + $11/room/mo | $75,000 | $12,289,300 to $27,222,300 | 2026-03-31, franchisor copy |
| Four Points by Sheraton | Marriott | 5.5% | 1% | 8.25% + $18/room/mo | $75,000 | $13,280,910 to $31,454,410 | 2026-03-31, franchisor copy |
| Hampton by Hilton | Hilton | 6% | 4% | 10% | $100,000 | $17,043,739 to $24,732,532 | 2026-03-30, franchisor copy |
| Hawthorn Suites | Wyndham Hotels & Resorts | 5.5% | 2.5% | 8% | $40,000 | $329,203 to $14,268,857 | 2025-03-31, MN filing |
| Hilton Garden Inn | Hilton | 5.5% | 4% | 9.5% | $100,000 | $25,499,320 to $37,352,033 | 2026-03-30, franchisor copy |
| Home2 Suites | Hilton | 6% | 3.5% | 9.5% | $100,000 | $18,075,688 to $26,550,592 | 2026-03-30, franchisor copy |
| HomeTowne Studios | Red Roof | 5.5% | 3% | 8.5% | $30,000 | $420,000 to $14,457,291 | 2026-04-09, MN filing |
| Howard Johnson | Wyndham Hotels & Resorts | 5% | 2% | 8.5% | $35,000 | $347,215 to $11,539,776 | 2025-03-31, MN filing |
| Hyatt Place | Hyatt | 5% | 3.5% | 8.5% | $75,000 | $23,431,820 to $29,885,898 | 2026-03-27, MN filing |
| La Quinta | Wyndham Hotels & Resorts | 6% | 3.5% | 9.5% | $55,000 | $4,339,306 to $17,222,029 | 2025-03-31, MN filing |
| MainStay Suites | Choice Hotels | 6% | 2.5% | 8.5% + $8/room/mo | $50,000 | $9,654,870 to $17,689,339 | 2026-04-01, MN filing |
| Microtel | Wyndham Hotels & Resorts | 6% | 2% | 8% | $40,000 | $7,200,444 to $9,171,777 | 2025-03-31, MN filing |
| Motel 6 | G6 Hospitality | 5% | 3% | 9% + $8/room/mo | $25,000 | $195,259 to $8,900,000 | 2026-03-05, MN filing |
| Quality Inn | Choice Hotels | 5.25% | 3.5% | 8.75% + $10/room/mo | $45,000 | $332,295 to $1,859,295 | 2026-04-01, MN filing |
| Radisson | Choice Hotels | 6% | 3% | 9% + $2/room/mo | $75,000 | $9,490,495 to $55,271,100 | 2026-04-01, MN filing |
| Ramada | Wyndham Hotels & Resorts | 5% | 2% | 8.5% | $35,000 | $235,322 to $23,100,147 | 2025-03-31, MN filing |
| Red Roof Inn | Red Roof | 5% | 4% | 9% | $27,000 | $264,850 to $8,899,600 | 2026-04-09, MN filing |
| Residence Inn | Marriott | 6% | 2.5% | 8.56% + $5/room/mo | $90,000 | $15,396,510 to $35,935,810 | 2026-03-31, franchisor copy |
| Rodeway Inn | Choice Hotels | 5% | 3.5% | 8.5% + $8/room/mo | $25,000 | $108,795 to $702,495 | 2026-04-01, MN filing |
| Sleep Inn | Choice Hotels | 5.5% | 3.5% | 9% + $10/room/mo | $40,000 | $9,160,125 to $14,367,915 | 2026-04-01, MN filing |
| Sonesta Simply Suites | Sonesta | 5% | 3.5% | 8.5% | $50,000 | $829,707 to $19,203,913 | 2026-03-31, CA filing |
| Spark by Hilton | Hilton | 5.5% | 3.5% | 9% | $75,000 | $3,251,531 to $5,906,193 | 2026-03-30, franchisor copy |
| Studio 6 | G6 Hospitality | 5% | 3% | 9% | $25,000 | $200,000 to Not stated | 2026-03-05, MN filing |
| Suburban Studios | Choice Hotels | 6% | 2.5% | 8.5% + $6/room/mo | $40,000 | $8,614,900 to $13,997,250 | 2026-04-01, MN filing |
| Super 8 | Wyndham Hotels & Resorts | 5.5% | 3% | 8.5% | $25,000 | $281,046 to $6,929,131 | 2025-03-31, MN filing |
| TownePlace Suites | Marriott | 5.5% | 2% | 8.85% + $11/room/mo | $75,000 | $13,054,800 to $29,913,500 | 2026-03-31, franchisor copy |
| Trademark Collection | Wyndham Hotels & Resorts | 5.5% | 2% | 7.5% | $35,000 | $225,131 to $19,040,645 | 2025-03-31, MN filing |
| Travelodge | Wyndham Hotels & Resorts | 5% | 2% | 8.5% + $3/room/mo | $35,000 | $226,942 to $10,986,279 | 2025-03-31, MN filing |
| Tru by Hilton | Hilton | 5.5% | 4% | 9.5% | $100,000 | $14,258,164 to $20,659,558 | 2026-03-30, franchisor copy |
| Wingate | Wyndham Hotels & Resorts | 5.5% | 3% | 8.5% | $36,000 | $403,831 to $16,142,211 | 2025-03-31, MN filing |
| WoodSpring Suites | Choice Hotels | 6% | 2.5% | 8.5% + $6/room/mo | $50,000 | $8,835,420 to $14,566,908 | 2026-04-01, MN filing |
| Wyndham Garden | Wyndham Hotels & Resorts | 5% | 3% | 8% | $35,000 | $488,743 to $20,285,247 | 2025-03-31, MN filing |
Fees as stated in each FDD on its issuance date. Franchisors update their documents every year, and a signed franchise agreement controls over anything here. Brand and company names are used only to identify each franchisor's filed document; no logos are shown, and no brand sponsors, reviews or endorses this site. "Initial fee, 60 rooms" applies the Item 5 formula for a new franchise to a 60-room hotel; brand pages also show the transfer fee on a purchase where the FDD states one.
How to read a hotel FDD in ten minutes
You do not need all 400 pages. Three items carry the money. Item 5 is what you pay before opening: the initial or affiliation fee, usually a dollar amount per room with a minimum. Item 6 is what you pay every month after: royalty, marketing, reservation, loyalty and technology fees, and the many smaller charges for training, audits, transfers and renewals. Item 7 is the franchisor's estimate of the whole project cost, from land or building to opening inventory, as a low-to-high range.
Then read Item 19 if the brand gives one. It is the only place a franchisor may state what its hotels earn, and lenders will ask how your projections compare with it. Item 20 shows how many hotels joined and left the brand each year, which tells you how stable the flag is. Item 21 has the audited financials of the franchisor itself.
For financing, the number that matters is the monthly fee load. Royalty, marketing and reservation fees together take a slice of rooms revenue, shown brand by brand in the table above, before you pay a single employee, and the lender subtracts every dollar of it before it sizes your loan. Pick a brand in the hotel loan calculator to see the effect on your DSCR.
Questions people ask
Where do these franchise fees come from?
From each brand's Franchise Disclosure Document (FDD), the disclosure federal law requires a franchisor to give a buyer at least 14 days before signing. Several states, including Wisconsin, Minnesota and California, publish the FDDs filed with them. Hilton and Marriott file exemption notices instead, so for their brands we read the FDD each company posts on its own development website. Each brand page links to the document we read and gives its issuance date.
Why is the royalty only part of what a brand costs?
Royalty is the fee for the name. On top of it most brands charge a marketing or brand fund fee, reservation and loyalty program fees, and technology fees, some as a percent of rooms revenue and some per room per month. The column "Royalty + marketing" adds the royalty to the marketing or system fee charged on every room night. Loyalty, central reservation and commission fees charged only on some bookings come on top.
Can I negotiate a hotel franchise fee?
Sometimes. Many FDDs say the franchisor may reduce or waive fees in some cases, for example for conversions, development incentives or multi-unit owners, and some disclose the terms of those programs. Item 5 and Item 6 of the document say what is uniform and what is not.
Financing a franchised hotel?
Send the brand, rooms and price to Janover Capital, which runs this site and arranges hotel financing through lenders.